The brand Alexandre Turpault

Since 1847, the Alexandre Turpault's company has been designing, producing and distributing beautiful household linen with the greatest respect for French tradition. The quality of materials (pure linen, fine cotton), the fineness of the decorative details (embroidery, Venitian laces…), the unsurpassable quality of its WHITE, have made the reputation of excellence of the brand. These savoir-faire, becoming scarce nowadays, come from the greatest French tradition of the trousseau and the decorative arts. These crafts are preserved and enriched over time, and contribute to the French art of living.

As early as 1862, Alexandre Turpault takes part in the expansion of modern distribution and the development of department stores. He is the main supplier of bedlinen products of LE BON MARCHÉ, famous department store in Paris founded by Aristide Boucicaut, one of Alexandre Turpault's friends. Both share a humanist vision of labour and a great commitment towards a better society. They create together the first major event for home linen in France: "Le Mois du Blanc", still organized every January for more than 150 years now..

For years, Alexandre Turpault is one of the major players in the luxury market. He was rewarded in 1878 and 1889 at the Universal Exhibitions in Paris and received a silver and a gold medal for the quality of his fabric and for his active commitment against imported fabrics.

In the early 1930s, he dressed the tables of the famous steamer "Normandie" with magnificent damask tablecloths. Thanks to his know-how and his success, Alexandre Turpault is diversifying his activity.